truth® tour- the largest national smoking prevention campaign for youth, truth® crew members, Scratch DJ Academy, appearances by select AND1 athletes and Vans performers.

What:
The truth® tour is hitting the road this summer to reach out to thousands of teens, traveling with signature orange state-of-the-art truth® “trucks” rigged with DJ decks, video monitors and gaming systems. The truth® crew will provide anti-tobacco messages in cool settings, engaging in peer-to-peer communication.

Each stop will feature:
-impromptu games, music, and contests.
-giveaways of popular truth® gear such as argyle socks, drawstring bags, and t-shirts.
-limited edition run of iron-on transfers designed by three dynamic graphic designers, Justin Fines (who goes by the name “DEMO”), Dan Funderburgh, and FUSE Green. Each of the artists depicts what truth® means to them personally through their artwork.
-Scratch DJ Academy, a group of DJs who show newcomers the fundamentals of DJ’ing: scratching and mixing music.
-(Note: A limited edition truth® jersey will be presented to the truth Player of the Game at the end of each AND1 game.)

When:
Saturday, June 24, 2006; 11:00 a.m. - 6:00 p.m.

Where:
Bayfront Amphitheatre, Miami, FL

Facts:
About 80 percent of smokers begin using tobacco before the age of 18; the primary focus of the truth® campaign is youth aged 12 to 17 years.

The truth® campaign, launched in February 2000 by the American Legacy Foundation®, exposes the tactics of the tobacco industry, the truth about addiction, and the health effects and social costs of smoking – allowing teens to make informed choices about tobacco use by giving them the facts about the industry and its products.

According to research published in the American Journal of Public Health, in its first two years (2000-2002), there were 300,000 fewer youth smokers in 2002 as a direct result of the truth® campaign.