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Press Releases

For Immediate Release

May 23, 2006

Contact Information

Target
Media Relations, 612-696-3400
or
Fleishman-Hillard
Leah Tillman, 314-982-7700

(BW) (MN-TARGET) (TGT) Target and Def Jam Rhyme to the Beat in Celebration of Black Music Month; From the Street to the Smithsonian, Hip-Hop Music Has Become Life's Soundtrack

MINNEAPOLIS—(BUSINESS WIRE)--May 23, 2006--Whether borne from the East Coast, West Coast, or the "Dirty South," the permeation of hip-hop into mainstream culture has never been more evident than today. In celebration of Black Music Month this June, Target continues the celebration of this 30-year-old art form by creating an exclusive collection of hip-hop hits featuring Island Def Jam Music Group artists.

Available at Target stores nationwide and at Target.com for $5.99 beginning May 28, the "Target Black Music Month Sampler" includes unreleased tracks from such Def Jam rap, R&B, and pop recording artists as Ne-Yo, The Isley Brothers featuring Ronald Isley, Rihanna, and Young Jeezy.

"As more Americans recognize the impact hip-hop has had on their lives, neighborhoods, and culture, we are pleased to spotlight this lyrically intense form of music with an exclusive collection of songs from today's hottest artists," said Darrell Tucker, vice president, merchandising, Target. "Our support of Black Music Month is an extension of Target's desire to encourage everyone to 'Dream in Color.'"

"History has shown the impact that African-American music of all genres has had and continues to have in the lives of many," said Jim Roppo, vice president, sales, Island Def Jam Music Group. "We've partnered with Target to not only highlight Black Music Month but to also help elevate hip-hop music as a groundbreaking art form and voice of many."

In 2001, the Bush Administration first declared June as Black Music Month. The designation is intended to help encourage the public to learn about the contributions of black artists to America's musical heritage and to celebrate their remarkable role in shaping history and culture.

Earlier this year, Target released a gospel compilation CD, which raised funds for the United Negro College Fund. Also, in a special partnership with Mary J. Blige, Target released the exclusive "Love Songs" CD. Both CDs and a dedicated Web site, Target.com/blackhistory, were developed in honor of Black History Month.

For more information about Black Music Month at Target, please visit Target.com.

About Target

Minneapolis-based Target serves guests at 1,418 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships.

Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

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The content and opinions expressed within this press release are those of the author(s) and/or represented companies, and are not necessarily shared by Black PR Wire. The author(s) and/or represented companies are solely responsible for the facts and the accuracy of the content of this Press release. Black PR Wire reserves the right to reject a press release if, in the view of Black PR Wire, the content of the release is unsuitable for distribution.

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