For Immediate Release
January 20, 2009
Contact Information
Kalah J. Washington
Florida A&M University
( BPRW) Victoria’s Secret PINK adds Historically Black Colleges and Universities
( BLACK PR WIRE) ( January 20, 2009) Victoria’s Secret PINK displayed the names and logos of five historically black colleges and universities on its loungewear, during a recent press conference at Florida A&M University. Howard, Hampton, Southern, North Carolina A&T State and Florida A&M Universities were all added to PINK’s Collegiate Collection this fall. “I am proud to be a part of this powerful partnership,” said Richard A. Dent III, chief operating officer for Victoria’s Secret PINK.
“I am glad to be here at FAMU to give you a sneak peek at the line.” FAMU student models wore PINK branded shirts, hoodies and sweats with the name and logo of one of the HBCUs.
Schools partnered with the Collegiate Collection receive royalties from the merchandise and are provided with campus representative internship opportunities for three students. “This partnership enhances the university and its students,” said James H. Ammons, president of FAMU.
“The university gains royalties to be used for student life enhancements and students are able to gain work experience with the company.” PINK is a $1 billion franchise targeted to young women. It was launched by Victoria’s Secret in 2004. In June 2008, VS PINK partnered with The Collegiate Licensing Company, an IMG company, to co-brand the merchandise for the Collegiate Collection.
The HBCU PINK merchandise will be available for purchase in stores late November and online mid-December. Dent said the PINK tour is making plans to visit the other four HBCUs during the spring or fall 2009 semesters.
“I am glad to be here at FAMU to give you a sneak peek at the line.” FAMU student models wore PINK branded shirts, hoodies and sweats with the name and logo of one of the HBCUs.
Schools partnered with the Collegiate Collection receive royalties from the merchandise and are provided with campus representative internship opportunities for three students. “This partnership enhances the university and its students,” said James H. Ammons, president of FAMU.
“The university gains royalties to be used for student life enhancements and students are able to gain work experience with the company.” PINK is a $1 billion franchise targeted to young women. It was launched by Victoria’s Secret in 2004. In June 2008, VS PINK partnered with The Collegiate Licensing Company, an IMG company, to co-brand the merchandise for the Collegiate Collection.
The HBCU PINK merchandise will be available for purchase in stores late November and online mid-December. Dent said the PINK tour is making plans to visit the other four HBCUs during the spring or fall 2009 semesters.
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