(BLACK PR WIRE) – CINCINNATI, February 22, 2011 – At New York City’s PS 208 Alaine L. Locke in Harlem business mogul and mother of three Kimora Lee Simmons announced the launch of the Make a Clean Difference Pledge on Friday, February 18, 2011. Beginning on Valentine’s Day, the Procter & Gamble Company’s (NYSE: PG) Bounty® brand began the “We Love Our School” campaign activating parents and volunteers at 1,000 schools across the country to join in a classroom clean up and address the need for more in-room cleaning supplies for teachers. With the help of Simmons and dozens of local volunteers at the Alaine L. Locke School, Bounty opened up its “We Love Our School” clean-up campaign nationwide.

“I was thrilled to be able to join Bounty in bringing a little bit of ‘fabulosity’ to the Alaine L. Locke School in Harlem as part of ‘We Love Our School’ Week,” said model, mogul and mom Kimora Lee Simmons. “As a mother of three, and with a passion for fashion and design, I’m always encouraging my children’s creativity through hands-on learning. It’s a great opportunity to be able to help improve the learning environment for these students, and I hope that parents and teachers will get involved to better the classrooms in their own communities.”

The Make a Clean Difference Pledge hosted at Bounty’s Facebook page (www.Facebook.com/Bounty) allows parents and teachers to submit their schools to support clean, creative learning environments for children. Schools that make the pledge between February 18 and March 4 will automatically be entered in Bounty’s “We Love Our School” sweepstakes for a chance to win a celebrity-designed $50,000 school makeover. The first 500 schools to take the pledge will also receive a Bounty Clean Kit with enough Bounty and Mr. Clean product to clean all of their classrooms, along with a cleaning checklist.

For information on the “We Love Our School” sweepstakes and Bounty’s Make a Clean Difference initiative, Kimora taped this special message for parents and teachers http://www.youtube.com/watch?v=EC2dkzADTuc. To learn more about Bounty, visit www.Facebook.com/Bounty.

About Bounty
Bounty has been America’s most popular paper towel for more than 30 years. In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Fun Prints. Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. For more information on Bounty, visit www.facebook.com/bounty.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.