For Immediate Release
February 25, 2011
(BPRW) KIMORA LEE SIMMONS BRINGS ‘FABULOSITY’ TO BOUNTY'S “WE LOVE OUR SCHOOL” NATIONWIDE CLEAN SCHOOLS MOVEMENT
- The First 500 Parents and Teachers Taking Bounty's Clean Schools Pledge Will Receive Free Cleaning Supplies for America's Classrooms now through March 4th -
“I was thrilled to be able to join Bounty in bringing a little bit of ‘fabulosity’ to the Alaine L. Locke School in Harlem as part of ‘We Love Our School’ Week,” said model, mogul and mom Kimora Lee Simmons. “As a mother of three, and with a passion for fashion and design, I’m always encouraging my children’s creativity through hands-on learning. It’s a great opportunity to be able to help improve the learning environment for these students, and I hope that parents and teachers will get involved to better the classrooms in their own communities.”
The Make a Clean Difference Pledge hosted at Bounty’s Facebook page (www.Facebook.com/Bounty) allows parents and teachers to submit their schools to support clean, creative learning environments for children. Schools that make the pledge between February 18 and March 4 will automatically be entered in Bounty’s “We Love Our School” sweepstakes for a chance to win a celebrity-designed $50,000 school makeover. The first 500 schools to take the pledge will also receive a Bounty Clean Kit with enough Bounty and Mr. Clean product to clean all of their classrooms, along with a cleaning checklist.
For information on the “We Love Our School” sweepstakes and Bounty’s Make a Clean Difference initiative, Kimora taped this special message for parents and teachers http://www.youtube.com/watch?v=EC2dkzADTuc. To learn more about Bounty, visit www.Facebook.com/Bounty.
Bounty has been America’s most popular paper towel for more than 30 years. In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Fun Prints. Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. For more information on Bounty, visit www.facebook.com/bounty.
About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
Bounty Assistant Brand Manager Martin Ankamah and Kimora Lee Simmons help students clean P.S. 208 in NYC at Bounty’s “Make A Clean Difference” campaign event on 2/18/11.
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