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For Immediate Release

March 07, 2011

Contact Information

Gorki De Los Santos
Coca-Cola Refreshments
404-676-3255
gdelossantos@coca-cola.com

Marci McKenna
PRecise Communications
404-931-7942
marci@precisecomm.net

(BPRW) COKE ZERO NAMES RAHEEM SMITH 2011 CIAA TOURNAMENT MVP

- Coca-Cola Continues 44-Year Tradition of Recognizing Athletic Achievement -

(BLACK PR WIRE) – CHARLOTTE (March 7, 2011) – Shaw University’s Raheem Smith receives the prestigious 2011 Central Intercollegiate Athletic Association (CIAA) Tournament MVP award, presented by Coke ZERO, Saturday night at the Time Warner Cable Arena in Charlotte. Smith was recognized for his superior performance and unparalleled leadership on the court during the men’s tournament. The point guard scored 28 points including two free throws with 2.3 seconds left in the game giving Shaw a 72-69 lead over Livingstone College. He is a native of Greenville, N.C., and a senior. Hip hop artist J. Cole joined Seth Freeman, senior brand manager for Coca-Cola North America to present the trophy.

Coca-Cola is the longest standing corporate partner of the CIAA, with a relationship dating back 44 years. Coke ZERO was the official soft drink of the 2011 CIAA Tournament.

Pictured here, (left to right): RocNation rapper J. Cole; Seth Freeman, senior brand manager, Coca-Cola North America; MVP award winner Raheem Smith; and Michael Bailey, 1st vice president, CIAA and athletic director of Virginia Union University. Photo credit: Cynthia Ndelo Photography, courtesy of Coca-Cola North America

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