(BLACK PR WIRE) -- ATLANTA (August 2, 2011) – How much time and money does a woman spend on her hair, and what makes her decide to transition it to natural after years of relaxers or keep up her chemical routine? Would she rather have a week's worth of good hair days or lose 10 pounds?

To delve into the subject of women's beauty routines, ideals, insecurities and pride, the maker of Sofn'free GroHealthy products has partnered with Sister 2 Sister, the entertainment magazine for African-American women, to go right to the source. The Sister 2 Sister/Sofn'free Hair Attitude Survey, located online at http://www.hairattitudesurvey.com/, is a five-minute questionnaire open to the public. Through the survey, women are able to sound their voices on a number of issues, from what they think their hair says about them, to the type of hair they think Mother Nature ought to have and what black celebrity is today's "It Girl" because of her mane.

Every woman who completes the survey has a chance to win a year's supply or a gift basket of Sofn'free GroHealthy Milk Protein & Olive Oil products. Survey results will appear in an upcoming of Sister 2 Sister later this year.

More information on Sister 2 Sister magazine and Sofn'free hair care products can be found at www.sister2sister.com and www.sofnfree.com, respectively. Each company also has its own Facebook and Twitter entities online.