For Immediate Release
November 02, 2011
Contact Information
for Lexus
Karen Lewis
323-556-2811
karen.lewis@waltonisaacson.com
(BPRW) “Verses & Flow” is Ready to Air – Brought to You by TV One
(BLACK PR WIRE)--LOS ANGELES--(BUSINESS WIRE)--“Verses & Flow” is finally here and ready to hit television screens nationwide with high levels of entertainment and luxury. The show is set to air on TV One for a one-hour premiere on November 10th at 8 PM PST/11 PM EST, featuring back-to-back episodes. Season premiere performances will be brought to you by incredible artists, Ledisi and Kem, and poets M’reld Green, Aaron Samuels, Thea Monyee and David Banner.
Previously, Lexus was known for its regional events (in markets such as Los Angeles, Atlanta and Dallas) called “The Lexus Listening Lounge,” which was designed to showcase music and creative content in smaller venues to predominantly African-American customers. Creating a new and innovative vehicle in “Verses & Flow,” Lexus now has a national platform to engage African American and general audiences.
“Verses & Flow” will run Thursday evenings for a total of eight episodes concluding on December 22nd. Each show will consist of a performance by a neo-soul, R&B or Hip Hop artist, as well as spoken word and poetic performances by intriguing poets. Each episode is hosted by accomplished film, television and stage actor, and bestselling author, Hill Harper. Harper will introduce each segment of the show, which will also highlight the resurgence of spoken word.
Bringing a variety of entertainment and styles, the show on November 17th will include songstress Estelle and poets Javon Johnson, Charles Peters, and Chauncey Beaty. Upcoming shows will feature such talent as Tyrese, Pharoahe Monch, Angie Stone, Bone Crusher, Naturally 7, Melanie Fiona and Marsha Ambrosius.
Specifically designed to cater to the African-American audience, “Verses & Flow” found its home at TV One, which also targets this demographic. TV One airs shows that are geared to highlight a variety of subjects including but not limited to lifestyle, entertainment, concerts, documentaries, and movies. As Lexus’ broadcast partner, TV One will continue to deliver entertainment to the aforementioned audience.
In addition to the shows on TV One, exclusive content from “Verses and Flow” will appear on Lexus’ Luxury Awaits (www.luxuryawaits.com) portal. At this portal for African Americans, Lexus will highlight stellar performances to demonstrate that not only does Luxury Await this audience…but compelling entertainment awaits them, as well.
About Lexus
Since it began in 1989, Lexus has earned a reputation for high-quality vehicles and exemplary customer service from its 229 dealers. Lexus now offers variations of more than 10 models, including five hybrid vehicles, making it the luxury hybrid leader. Lexus' commitment to service includes a dedication to diversity. Through innovative partnerships, creative marketing and strategic sponsorships, it reaches a wide spectrum of consumers where it matters most--in their communities.
Previously, Lexus was known for its regional events (in markets such as Los Angeles, Atlanta and Dallas) called “The Lexus Listening Lounge,” which was designed to showcase music and creative content in smaller venues to predominantly African-American customers. Creating a new and innovative vehicle in “Verses & Flow,” Lexus now has a national platform to engage African American and general audiences.
“Verses & Flow” will run Thursday evenings for a total of eight episodes concluding on December 22nd. Each show will consist of a performance by a neo-soul, R&B or Hip Hop artist, as well as spoken word and poetic performances by intriguing poets. Each episode is hosted by accomplished film, television and stage actor, and bestselling author, Hill Harper. Harper will introduce each segment of the show, which will also highlight the resurgence of spoken word.
Bringing a variety of entertainment and styles, the show on November 17th will include songstress Estelle and poets Javon Johnson, Charles Peters, and Chauncey Beaty. Upcoming shows will feature such talent as Tyrese, Pharoahe Monch, Angie Stone, Bone Crusher, Naturally 7, Melanie Fiona and Marsha Ambrosius.
Specifically designed to cater to the African-American audience, “Verses & Flow” found its home at TV One, which also targets this demographic. TV One airs shows that are geared to highlight a variety of subjects including but not limited to lifestyle, entertainment, concerts, documentaries, and movies. As Lexus’ broadcast partner, TV One will continue to deliver entertainment to the aforementioned audience.
In addition to the shows on TV One, exclusive content from “Verses and Flow” will appear on Lexus’ Luxury Awaits (www.luxuryawaits.com) portal. At this portal for African Americans, Lexus will highlight stellar performances to demonstrate that not only does Luxury Await this audience…but compelling entertainment awaits them, as well.
About Lexus
Since it began in 1989, Lexus has earned a reputation for high-quality vehicles and exemplary customer service from its 229 dealers. Lexus now offers variations of more than 10 models, including five hybrid vehicles, making it the luxury hybrid leader. Lexus' commitment to service includes a dedication to diversity. Through innovative partnerships, creative marketing and strategic sponsorships, it reaches a wide spectrum of consumers where it matters most--in their communities.
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