For Immediate Release
August 09, 2012
(BPRW) Walton Isaacson Named “Supplier of the Year” by the Southern California Minority Business Development Council for an Unprecedented Third Consecutive Year
- The Award speaks to the stellar work created and executed on behalf of Toyota, Lexus and Toyota Financial Services by the Agency -
Walton Isaacson’s third straight SOTY honor reinforces the Agency’s commitment to supporting other Minority Business Enterprises as well as its investment in the community at large. As a certified Minority Business Enterprise, WI has a rich history of giving back to the communities while supporting foundations such as: The Jackie Robinson Foundation, Rodney & Holly Robinson Peete’s HollyRod Foundation, The Magic Johnson Foundation and the Immigrant Archive Project, as well as BET’s Internship Program founded by Louis Carr, President of Media Sales for BET. With a network of corporate partners that include Unilever, Lexus, Caesars Entertainment Company, White Memorial Medical Center and Jim Beam Brands, WI has a wide array of channels to continue its work toward enhancing the communities it serves.
“It is an honor to be recognized by SOTY as the Southern California Minority Business of The Year for the third consecutive time. Our agency’s commitment to Minority Business Enterprises (MBEs) is fueled by our belief that this segment of the business community has had a direct impact on our sustained success. Part of our organization’s DNA has always been a focus on giving back to the communities that we serve and to support other MBEs as we continue to grow so that they too can share in our success,” says Co-Founder Aaron Walton.
With an expressed mission to be the “Planet’s Most Interesting Agency”, WI was founded in 2005 by industry leaders, Aaron Walton and Cory Isaacson, in partnership with famed NBA superstar/entrepreneurial legend, Earvin “Magic” Johnson. The company has offices in Los Angeles, New York, Chicago and Tokyo.
WI’s “Supplier of the Year” honor was once again initiated via the nomination of Toyota Motor Sales USA, which oversees the sales, marketing, and distribution of Toyota’s Lexus brand in the United States. For press inquiries, please contact Karen Lewis at (323) 556-2811.
Founded in 2005 by industry leaders, Aaron Walton and Cory Isaacson, the agency also includes a third partner, legendary NBA all-star and iconic business mogul, Earvin “Magic” Johnson. Walton|Isaacson, is an independently held, certified minority-owned full service agency, with offices in Los Angeles, New York, Chicago and Tokyo. With an expertise in leveraging entertainment and pop-culture, as well as cultural expertise in African American, Latino and Lesbian, Gay, Bisexual and Transgender consumer segments, the agency can achieve bottom-line focused corporate marketing objectives. Walton|Isaacson has built a world-class agency to help brands build their relationship with consumers; some of these brands include Lexus, Caesars Entertainment Company, One.org, Avion Tequila, Jim Beam, Buy.com, Whirlpool, Right Gin, Unilever’s Axe, Dove & Degree Brands, White Memorial Hospital and Forbes, Inc.
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