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Press Releases

For Immediate Release

January 31, 2013

Contact Information

Kathryn Fernandez
Unilever
201-894-2484
Kathryn.fernandez@unilever.com

Jenna Dalto
Weber Shandwick
212-546-7851
jenna.dalto@webershandwick.com

(BPRW) Breakout Star Elle Varner Partners with Clear Scalp & Hair Beauty Therapy™ Ultra Shea for Music’s Biggest Night

- Fans Will Determine the First-time Nominee’s Red Carpet Look! -

(BLACK PR WIRE) – NEW YORK (January 31, 2013) – Breakout star Elle Varner is gearing up for her first nomination for “Best R&B Song” at music’s biggest award show and she is bringing her fans and latest beauty obsession along for the ride. All week long Varner will create her red carpet hair styles with CLEAR SCALP & HAIR BEAUTY THERAPY™ Ultra Shea. She knows strong, beautiful hair is the key to any great style, and it all starts with nourishing the scalp to create the right foundation for beautiful results.

To keep her hair strong and beautiful while she is in the spotlight, Varner is using CLEAR SCALP & HAIR BEAUTY THERAPY™ Ultra Shea, which goes deeply to nourish the scalp and lock-in moisture. To ensure her fans are part of this once-in-a-lifetime experience, Varner is granting them insider access to her red carpet prep and putting the power in their hands to decide which hair styles she wears throughout her busy week of appearances and on the red carpet.

“I’m so excited for this milestone moment in my career and to be partnering with CLEARSCALP & HAIR BEAUTY THERAPY™ Ultra Shea to look and feel my best on the red carpet,” said Varner. “I’m really looking forward to sharing this experience with my fans and to flaunt the winning styles that they choose from the CLEAR Ultra Shea Facebook page.”

Starting today, CLEAR SCALP & HAIR BEAUTY THERAPY™ Ultra Shea is launching a series of videos inviting fans to join Varner on her journey to music’s biggest night. Fans can go to the CLEAR Ultra Shea Facebook page (facebook.com/CLEARULTRASHEA) to vote for Varner’s red carpet hair styles throughout the week and for a chance to win* a red carpet essential from each look. Varner will be seen flaunting the winning styles at her pre-show events and on music’s biggest night.

“When it comes to great hair, beauty starts deeper – it is all about how you look and feel. With beautiful hair you can have the confidence to do anything and that is exactly what Elle needs going into her big night,” said CLEAR SCALP & HAIR THERAPY™ Celebrity Stylist Oscar James. “That’s why I’m prepping her hair with CLEAR SCALP & HAIR BEAUTY THERAPY™ Ultra Shea to create the right foundation for strong, beautiful hair.”

A Breakthrough Approach

Beauty starts deeper with CLEAR SCALP & HAIR BEAUTY THERAPY™ Ultra Shea. The range consists of shampoo, conditioner and nourishing treatments that go deeply to nourish the scalp, help quench dryness and lock-in moisture for strong, beautiful hair1.

CLEAR SCALP & HAIR BEAUTY THERAPY™ Ultra Shea is infused with Nutrium 10™ Moisture Lock, a non-greasy complex enriched with shea butter and natural oils, and helps quench dryness and locks-in moisture for long lasting scalp and hair nourishment2.

CLEAR SCALP & HAIR BEAUTY THERAPY™ Ultra Shea offers products that are specifically formulated to meet the needs of African American women and can be used on both relaxed and natural hairstyles. The collection includes: NEW Deep Nourishing Treatment Mask, Nourishing Scalp & Hair Oil, Intensive Scalp Nourishment Balm, Cleanse & Nourish Shampoo and Smooth & Nourish Conditioner.

For more information and to vote for Elle Varner’s red carpet looks:

Visit www.Facebook.com/clearultrashea and follow us at Twitter.com/Clearhaircare and Pinterest.com/Clearhaircare

*About the Sweepstakes

No purchase necessary. Void where prohibited. The CLEAR Ultra Shea Strong Hair Beautiful Style Red Carpet Giveaway is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 12:00 p.m. ET on 01/31/13 & ends 9:00pm ET on 02/09/13. Click here for official rules.

About Unilever North America 

Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. 

Our ambition is to double the size of our business, while reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with goals to help more than a billion people take action to improve their health and well-being, as well as to source all our agricultural raw materials sustainably by 2020. Supporting our three big goals are more than 50 time-based targets in the Unilever Sustainable Living Plan.

Unilever employs more than 13,000 people across North America –generating over $9 billion in sales in 2011. For more information visit www.unileverusa.com or www.unilever.ca.


1When using Clear Ultra Shea shampoo & conditioner or treatment mask or oil, balm

2When using Clear Ultra Shea shampoo plus treatment

R&B Vocalist Elle Varner invites CLEAR SCALP & HAIR BEAUTY THERAPY™ Ultra Shea fans to pick her look for music’s biggest night. Vote at Facebook.com/ClearUltraShea

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The content and opinions expressed within this press release are those of the author(s) and/or represented companies, and are not necessarily shared by Black PR Wire. The author(s) and/or represented companies are solely responsible for the facts and the accuracy of the content of this Press release. Black PR Wire reserves the right to reject a press release if, in the view of Black PR Wire, the content of the release is unsuitable for distribution.

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