GOLDEN, Colo.--(BUSINESS WIRE)--Nov. 15, 2006--Coors Brewing Company (NYSE: TAP)(TSX: TAP) announced today that it proudly continues its tradition of supporting historically black colleges and universities with major donations to Grambling University and Southern University, the two schools that compete each year at the State Farm Bayou Classic. The highly anticipated event is the largest and oldest of the HBCU football classics, attracting more than 70,000 fans from across the nation.

After the historic gridiron battle between the Grambling Tigers and the Southern University Jaguars, which takes place Saturday, November 25, at the Louisiana Super Dome, Coors, a co-sponsor of the event, will present each school with a check for $10,000 for scholarships for deserving students. It has donated monies to the two schools for most of the Classic's 33-year history.

This year's State Farm Bayou Classic holds special significance because of its return to New Orleans after a forced evacuation to Texas last year following Hurricane Katrina. "As co-sponsors, Coors is proud to be a part of this special moment in history for two of the finest teams in the Southwestern Athletic Conference," says Moses Brewer, director of Coors corporate relations. "We welcome

every opportunity to show our support for the cultural and academic excellence inherent in the nation's black colleges and universities."

Coors has traditionally supported education, history and scholarship programs for African Americans through sponsorship of events such as the Bayou Classic, the Atlanta Football Classic, the Circle City Classic and the Negro Leagues Baseball Museum in Kansas City, Missouri.

About Coors Brewing Company

Coors Brewing Company is a subsidiary of Molson Coors Brewing Company (NYSE: TAP) (TSX: TAP). It is the third largest brewer in the U.S. The Company's U.S. brands include Coors Light, Molson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Molson Coors, visit the company's Web site, molsoncoors.com.