For Immediate Release
October 04, 2006
Contact Information
Coors Brewing Company
Kim DeVigil, 303-277-2909
kimberly.devigil@Coors.com
or
Cordy & Company
Sylvia Cordy, 410-997-9000
scordy@cordyandcompany.com
(BW) (CO-COORS-BREWING) (TAP) (TAP.TO) Coors Brewing Company Helps Kick off the American Family Insurance Weekend
Event Sponsor Coors Brewing Company is Proud of Its Long-Standing Support of the Indiana Black Expo's Efforts to Raise Scholarship Funds
Each year, the whirlwind sequence of scholastic, cultural and athletic activities celebrates academic excellence and showcases the tradition of America's historically black colleges and universities (HBCUs). The event draws more than 175,000 people to the city and generates up to $100,000 in scholarship funds. Coors has helped sponsor this historic event for 16 years.
"Once again, we are proud to share in the tradition and excitement surrounding this action-packed weekend and its tremendous impact on the community," says Ervin Lee, director of African-American brand marketing/sales programming. "It's a great way to show our support of America's HBCUs and community partners such as the Indiana Black Expo."
The Coca-Cola Circle City Classic, a keystone event of the weekend, is one of the top black college football classics in America.
In this year's game, the Central State University (CSU) Marauders, from Wilberforce, OH, take on the Hampton University Pirates from Hampton, VA, in a gridiron match-up that kicks off at 4:00 p.m. CDT at the RCA Dome. Another battle will take place at half-time between the CSU Invincible Marching Marauders and the HU Marching Force, two of the nation's top marching bands.
For more information about Coors as a community partner, visit coors.com. To learn more about The Indiana Black Expo or the American Family Insurance Classic Weekend, visit indianablackexpo.com.
About Coors Brewing Company
Coors Brewing Company is a subsidiary of Molson Coors Brewing Company, (NYSE: TAP)(TSX: TAP). It is the third largest brewer in the U.S. The Company's U.S. brands include Coors Light, Molson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Molson Coors, visit the company's Web site, www.molsoncoors.com.
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