Family-operated business shifts gears from Black Beauty to Black Health in response to Covid-19 crisis

(Black PR Wire) CurlyKids Mixed Texture HairCare, a prominent black-owned family business, started with a small idea and grew into a multi-million dollar brand that is now available in 6,000 retail stores across the globe. The idea that this business was founded upon is that black is beautiful and curl texture should be celebrated. The brand hopes their growth is helping change the way black children view their natural hair.

It is no secret to the founders of CurlyKids Mixed Texture HairCare that not all black hair is the same - that different textures require different ingredients.  And that reality is displayed in the wide array of CurlyKids HairCare products being sold in Bed Bath and Beyond, Kroger, Sally Beauty, Target, Walmart and independant shops worldwide. 

Longtime supporters of the NAACP, a mainstay of the CurlyKids Mixed Texture HairCare brand philosophy is supporting and uplifting the greater African American community whenever possible. After the Covid-19 pandemic struck, the company saw a great need in the community that they had the means to fill, and the brand launched a line of antibacterial and disinfectant products called Simple Grace.

CurlyKids Mixed Texture HairCare has also changed the landscape of the black hair care industry by introducing the first-ever hair show for children with curly hair. The My Hair My Way show was created to help African American youth feel more confident about their natural hair, inspiring black children through representation to show their bold, beautiful personalities and dynamic hair styles.

CurlyKids Mixed Texture HairCare also empowers and mentors black youth, creating educational and entrepreneurial opportunities through internships and ambassadorships alike. With the ultimate goal of creating employment and leadership opportunities for black youth, the brand hopes to stand as a testament to the fact that anything is possible.

About CurlyKids Mixed Texture  HairCare:

CurlyKids Mixed Texture HairCare is a black-owned and family-operated business based in Los Angeles, CA. 

Since 2010, CurlyKids Mixed Texture HairCare has continued to support children’s hair journeys with affordable, quality products.  Curly Kids Mixed Texture was developed for Curly, Kinky, Coily, Wavy, and Frizzy Hair. Their products are sulfate and paraben free and are available at select Bed Bath and Beyond, Kroger, Sally Beauty, Target, and Walmart stores or online at http://CurlyKidsHairCare.com

For exclusive event invites, model castings, contests and giveaways follow @CurlyKidsHairCare on Instagram and Twitter, become a fan on Facebook and subscribe on YouTube.