(BPRW) Greenwood Launches New Initiatives to Boost Spending at Black-Owned Businesses and Expand Access to Loans for Black Entrepreneurs Following Announcement of Dave Cotter as New CEO

(Black PR Wire) ATLANTA--(BUSINESS WIRE)--Greenwood, the digitally-native financial platform dedicated to the Black community, has launched two programs designed to build wealth within the Black community cooperatively. Available today, these initiatives include the Cash Back for Buying Black™ program for Greenwood Premium Members and a new partner marketplace connecting the community with third-party loan providers and financial resources for Black entrepreneurs and families.

Greenwood's Cash Back for Buying Black™ program rewards Premium Members with up to 10% cash back when buying in-store at participating businesses. Currently piloting in Atlanta with Café Bartique, Kitchen Cray, and The Hidden Gym, the program not only generates revenue for local entrepreneurs but also creates new community connections by helping consumers discover and support Black-owned businesses. The program is now welcoming applications from businesses nationwide eager to boost their visibility and sales.