(BLACK PR WIRE) -- To Celebrate the World Premiere of Tinker Bell and the Lost Treasure and to promote environmental awareness in the lead-up to the upcoming Copenhagen conference on Climate Change, Disney’s Tinker Bell was named “Honorary Ambassador of Green” by Kiyo Akasaka, United Nations Under-Secretary-General for Communications and Public Information, at United Nations Headquarters in New York yesterday (Sunday, 25th October 2009).
The naming of Tinker Bell as “Honorary Ambassador of Green” recognizes the underlying theme of the environment in the Tinker Bell movies, told through the magical world of Fairies and Pixie Hollow where nature is nurtured. Tinker Bell and the Lost Treasure premiered on Disney Blu-ray and DVD Tuesday, October 27, 2009.
The United Nations Department of Public Information (DPI) hosted the premiere of Tinker Bell and the Lost Treasure as part of the Secretary General’s Creative Community Outreach Initiative (CCOI) which aims to educate people about global issues through the creative and entertainment industries.
‘We’re delighted Tinker Bell has agreed to be our Honorary Ambassador of Green,” said Mr. Akasaka. “This beloved animated character can help us inspire kids and their parents to nurture nature and do what they can to take care of the environment.”
Since its earliest days, The Walt Disney Company has sought to inspire a love of nature through its storytelling. It does so by weaving environmental themes into its television programming and films as well as theme park and online experiences. This year, Disney has introduced two new environmental programs for kids: Disney’s Planet Challenge (www.disney.com/planetchallenge) for the classroom and Disney’s Friends for Change: Project Green (www.disney.com/projectgreen) for everyday life.
About Tinker Bell and the Lost Treasure
Tinker Bell and the Lost Treasure, will be released on Disney Blu-ray and DVD on XXX. Tinker Bell’s greatest adventure yet takes place in autumn, as the fairies are on the mainland changing the colors of the leaves, tending to pumpkin patches, and helping geese fly south for the winter. The rare Blue Moon will rise, and when its light passes through the magical Fall Scepter that Tinker Bell has been summoned to create, Pixie Hollow’s supply of pixie dust will be restored. But when Tinker Bell accidentally puts all of Pixie Hollow in jeopardy, she must venture out across the sea on a secret quest to set things right.
United Nations Climate Change Conference
At the United Nations, where Tinker Bell will be named Honorary Ambassador of Green, delegates from around the world are preparing to meet in Copenhagen, Denmark in December to discuss how we can protect our environment and our climate while making sure all people can have the things they need.
Visit http://www.un.org/wcm/content/site/climatechange/lang/en/pages/gateway for more information.
United Nations Creative Community Outreach Initiative
The Creative Community Outreach Initiative is the first point of entry in the United Nations for the international creative community. It acts as a liaison between the United Nations and producers, directors, writers and new media professionals seeking a working relationship with the United Nations. Visit www.un.org/en/creative to learn more.
About Walt Disney Studios Home Entertainment
Walt Disney Home Entertainment is distributed by Walt Disney Studios Worldwide Home Entertainment, Inc., a recognized industry leader. Walt Disney Studios Worldwide Home Entertainment is the marketing, sales and distribution company for Walt Disney, Touchstone, Hollywood Pictures, Miramax, and Buena Vista DVDs and Blu-rays.