Colleen R. Brathwaite
(BLACK PR WIRE) Cincinnati, OH (April 29, 2010) — Procter & Gamble (P&G) today announced its successful My Black Is Beautiful television series will return to BET Networks for a second season beginning May 2, 2010. Airing on Sundays at 1:00 P.M.*, the show is an extension of P&G's My Black Is Beautiful campaign to celebrate Black beauty and uplift the images of African-American women.
My Black Is Beautiful is an energetic, interactive and informative series that celebrates the unique and dynamic qualities of the African-American woman. Hosted by actress Tasha Smith, singer Leela James, actress/comedian Kim Coles and television personality Alesha Renee, this six-episode, half-hour show will present a national forum for Black women to talk about their most important beauty, health and quality-of-life issues. It also will provide advice and tips on fitness, health and wellness as well as fashion and pop culture trends.
"P&G is proud to bring ‘My Black Is Beautiful’ back to BET Networks for a second
Season,” said Kisha Mitchell Williams, P&G Multicultural Brand Manager. "My Black Is Beautiful is bigger, bolder and packed with more information designed to inspire Black women and promote healthy self images. In our second season on BET, we tackle topics that enhance, enlighten and entertain women.”
The inaugural episode of this season’s My Black Is Beautiful will pay homage to fashion and style icons as well as honor the 30th anniversary of the Black Barbie.
Later in the season, the My Black Is Beautiful show teams with African-Ancestry.com to help a new mother trace her roots to Africa and provides a makeover based on her ancestry results; Project Runway finalist Kara Saun helps an aspiring designer realize her fashion dream; fitness expert Jeanette Jenkins demonstrates five easy exercises viewers can do at home or when traveling; and Cookie Johnson showcases her CJ by Cookie Johnson Jeans line.
“We are once again happy to partner with Procter & Gamble to bring the My Black Is Beautiful movement and program to women through programming on BET Networks,” said Alvin Bowles, Senior Vice President of Brand Solutions, BET Networks. “This season, our audiences can look forward to a phenomenal line-up of My Black Is Beautiful experts, celebrities and style icons who speak candidly and straight from the heart on a variety of issues that concern women of color.”
Segments of the six shows were taped on location during My Black Is Beautiful Live stops in Atlanta, GA; Washington, D.C., and Los Angeles. During the 2010 My Black Is Beautiful campaign, attendees were treated to makeovers, seminars, panel discussions and contests that provided the opportunity to express “Why My Black Is Beautiful.”
The My Black Is Beautiful campaign, created by a group of African-American women at P&G in 2006, aims to ignite and support a sustained national conversation by, for and about black women. The integrated, multi-brand initiative is supported by Crest Pro-Health™, Pantene Pro-V Relaxed & Natural, Cover Girl Queen Collection, OlayDefinity, Always and Tampax and Beautiful Collection.
The My Black Is Beautiful TV series is executive produced by Douglass Ross, Kathleen French, Kim Swann and BET Networks.
All times ET/PT. For up-to-the-minute information, footage and photos on the My Black Is Beautiful TV series, visit www.bet.com.
About My Black is Beautiful
Procter & Gamble's My Black Is Beautiful program was created to celebrate African-American beauty and to encourage black women and young girls to define and promote their own beauty standard. One of the goals of the My Black Is Beautiful initiative is to inspire and encourage future generations to adopt a new mindset for viewing themselves and uplift the way African-Americans are portrayed in society. The integrated, multi-brand initiative is supported by Crest Pro-Health, Pantene, Cover Girl Queen Collection, Olay Definity, Always and Tampax.
For more information about the My Black Is Beautiful campaign, visit
www.myblackisbeautiful.com. Join our Facebook fan page or follow us on Twitter at http://twitter.com/MBIBMovement.
About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.
About BET Networks’
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African- American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African- American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.