For BRIC Celebrate Brooklyn! Festival:
Michelle Huff Elliott, Simone Smalls
Strategic Heights Media
Interactive Experience Available on Digital Platforms July 25 & 26, Powered by LiveXP, MediaMonks’ Technology Solution that Enables All-new Virtualized Events
(Black PR Wire) NEW YORK – MediaMonks has partnered with creative and cultural catalyst BRIC, to transform the 2020 BRIC Celebrate Brooklyn! Festival into a “digital destination,” bringing the spirit of Brooklyn to the global stage. This year’s attendees won’t be convening face-to-face, but there has never been a more important time to champion BRIC’s mission to ignite learning in people of all ages and centralize diverse voices that take risks and drive culture forward. MediaMonks is pushing the bounds of live events to deliver on this promise, providing unparalleled access to people around the world craving connection in a socially distant reality.
Through a unique recording experience powered by technology and creativity, MediaMonks collaborated with this year’s lineup––including Common with Robert Glasper and Karriem Riggins, Questlove, Yemi Alade and Lila Downs––to produce performances that capture each artist’s individuality, going beyond their stage presence to break down the barriers that typically exist between fan and artist. Famed performers often perceived as intangible will invite viewers into their homes, studios or even on the road with them, for a seemingly one-on-one experience––living room to living room. This commitment to unparalleled connection will be seen and felt by this year’s BRIC Celebrate Brooklyn! Festival audience––and set a new bar for virtualized music experiences.
"This unprecedented moment challenged us to reimagine what BRIC's vision to create meaningful connections to artistic experiences truly meant," said Anhelo Reyes, Senior Vice President of Marketing and Communications for BRIC. "Our 40+ years of media experience allowed us to find new ways to present artists' voices into people's homes, while providing a much-needed work platform for Brooklyn's creative workforce and BRIC Celebrate Brooklyn! Festival is the shining beacon of that endeavor. I'm thrilled that we found a partner like MediaMonks, who were up to the task and committed to reuniting the thousands of people who come together every year to be part of the community and deliver a one-of-a-kind experience for fans of the Festival and newcomers alike."
LiveXP, MediaMonks’ proprietary technology solution, will offer attendees from all around the world a new way to experience music, the chance to get up close and personal with artists through live Q&A sessions, polls, trivia, and more, and engage in a two-way dialogue between performer and viewer otherwise impossible.
“As a company, our heart and soul is fueled by creativity and technology,” said MediaMonks Managing Director S. Jason Prohaska. “As a long-time Brooklyn local, BRIC’s mission strikes a very personal chord––and for our global teams ardently committed to uplifting artists everywhere. In virtualizing the BRIC Celebrate Brooklyn! Festival, we’re not only afforded the opportunity to boost a mission-driven event embedded in the fabric of our community, but also to reimagine virtual moments of magic that foster newfound connection between local artists and global festival-goers. We’re thrilled to put forward our boundary-pushing talent to work for an event so closely aligned with our passions.”
For the past 41 years, BRIC Celebrate Brooklyn! Festival has presented and celebrated global music icons, legendary jazz artists, chart-topping indie bands, gravity-defying dance troupes, large-scale film projects and visual artist performances, becoming one of the city's foremost cultural attractions and a beloved summer tradition. This year’s two-day experience, hosted by actress Michelle Buteau, is designed to bring the spirit of the annual festival, the longest running in the city, to life and will take place on Saturday, July 25th and Sunday, July 26th at 8pm ET across digital platforms such as YouTube and Facebook, and on BRIC’s TV channels. For more information and full artist lineup, visit bricartsmedia.org/live.
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YouTube: BRIC Celebrate Brooklyn! Festival
Join the conversation with the official hashtags #BCBFLiveEverywhere and #BandshellAtHome.
MediaMonks is a global digital production company. Its cross-cultural team of digital natives helps brands realize the potential of virtualized experiences through premium content production, best-in-class platform development and tech-infused creativity that impacts the full customer decision journey. Deeply engaged and committed to our clients’ success, we help brands take control of their creative, content production and delivery—bridging together several diverse capabilities from across the S4Capital family in a single offering. Whether applying data to optimize premium content or helping clients deliver across a digital ecosystem, our capabilities include a mix of digital-native creative, film, platform development, experiential and innovation, as well as always-on, scalable asset production. You can find us spread across the globe in 40 locations, 29 countries with over 2,550+ people.
BRIC is a leading arts and media institution anchored in Downtown Brooklyn whose work spans contemporary visual and performing arts, media, and civic action. For over forty years, BRIC has shaped Brooklyn's cultural and media landscape by presenting and incubating artists, creators, students, and media makers. As a creative catalyst for their community, BRIC ignites learning in people of all ages and centralizes diverse voices that take risks and drive culture forward. BRIC is building Brooklyn's creative future.