Black PR Wire Power Profiler on Regina Hartfield, CEO, Sickle Cell Disease Association of America
Sickle cell disease is a global health problem. In the United States, it is estimated that over 100,000 people have sickle cell disease and that about 2,000 babies are born with the disease each year in America. Sickle cell disease is an inherited disorder that affects red blood cells, oftentimes causing anemia, pain and many other problems.
Under Hartfield’s leadership as fundraising committee chair, the committee introduced the SickleTini virtual fundraiser, which paired education with interactive activities and provided new sponsorship opportunities. Hartfield initiated the development of the SCDAA’s 50th anniversary campaign creative brief, a marketing tool to steer the strategic fundraising goals. She also served as a member of the Member Organization Partnership Improvement ad hoc committee, working with the Executive Leadership Council president to develop an approach to member organization benefits, communication and inclusion strategies.
Prior to joining the Sickle Cell Disease Association of America, Hartfield was a manager for federal, state and commercial contracts for CVP, an information technology consulting firm in Virginia and Maryland. During her time at CVP, she developed strategic outreach initiatives, wrote strategy and implementation plans for the national expansion of a federal health agency’s program and managed a $30-million disaster recovery grant contract for the state of Tennessee, overseeing staff and operations of CVP’s regional office.
Prior to joining the Sickle Cell Disease Association of America, Hartfield was a manager for federal, state and commercial contracts for CVP, an information technology consulting firm in Virginia and Maryland. During her time at CVP, she developed strategic outreach initiatives, wrote strategy and implementation plans for the national expansion of a federal health agency’s program and managed a $30-million disaster recovery grant contract for the state of Tennessee, overseeing staff and operations of CVP’s regional office. Previously, Hartfield was a community affairs professional in the nonprofit arena in New York for more than 25 years and brings experience as a leader in nonprofit organizations.
Hartfield was senior vice president for programs and outreach for the Prospect Park Alliance. As a member of the senior leadership team, she provided counsel, support and input on policy, program administration, capital projects and fiscal management issues. She also served as community affairs and special project manager at Memorial Sloan-Kettering Cancer Center, where she provided leadership, direction and counsel to the cancer center’s senior management. Her relationships with community leaders, elected officials and other stakeholders resulted in increased funding, collaborative programming and a stronger presence in the community. Hartfield developed a cancer awareness community lecture series, which provided the community with access to the center’s top research and medical experts, as well as initiated and implemented cancer awareness outreach programs for children, survivors and youth.
The consummate professional, Hartfield graduated with honors from Lehman College of the City University of New York with a Bachelor of Arts in community outreach.
Source: https://www.sicklecelldisease.org/2021/12/09/scdaa-names-regina-hartfield-ceo/